Future Group lets you insert yourself into fantasy worlds.
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The Future Group raises $20 million to blend real-world video with virtual worlds

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

The Future Group has raised $20 million for its technology that blends real-world video with virtual worlds to immerse people inside what feels like an interactive game show.

The Oslo, Norway-based company came out of stealth last year and is now working on a major project with a team of more than 100 people. Its partners are still unnamed, but the company and its first partner plan to make an announcement sometime in 2017, Future Group cofounder Jens Petter Hoili said in an interview with GamesBeat.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.