The era of direct-to-consumer for mobile games is here

Presented by Sanlo

Alternative and additional distribution channels are currently hot topics in mobile gaming, and with good reason. They offer significant advantages to gaming companies: an additional source of revenue, as well as providing more favorable margins. There is immediate opportunity to impact the bottom line, prompting many companies to focus on the near-term financial gains of redirecting in-game sales away from app stores (with their 30% commission fees) to new channels such as webshops (with fees typically less than 10%). These savings boost profits and enable developers to offer special incentives to their players, ranging from ultra-premium items to discounts and freebies.