The DeanBeat: Will Call of Duty's audience split into two multiplayer factions?

Call of Duty’s multiplayer audience has split into two factions, and that’s starting to get more noticeable. I wonder if this is going to be a problem for Activision in the years ahead.

In a nutshell, there are fans of Treyarch, creator of the Call of Duty: Black Ops and Call of Duty: Black Ops II games, and there are fans of Infinity Ward, the studio under which Call of Duty shoot to massive popularity with Modern Warfare in 2007 and who’s making this year’s Call of Duty: Ghosts. If you ask fans what their favorite versions of the game are, you’ll get some different answers.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.