Anne Thai shows off Apple Arcade.

The DeanBeat: Who would win a game battle between Apple and Nintendo?

Years ago, way back in 2011, Apple’s Steve Jobs held a press conference during the Game Developers Conference in San Francisco. As Jobs was showing off the iPad 2, Nintendo’s then-CEO Satoru Iwata was giving a keynote speech at the GDC. The overlap was no accident, as Apple felt competitive with Nintendo in the nascent days of the mobile games business.

Eight years later, the competition between these frenemies is even sharper. If you look at these companies in the light of the day, they don’t seem to compete with each other, as Apple makes smartphones and tablets and Macs, while Nintendo makes consoles and games. But in the shadows, it feels like they are at war. The games business is very important to both of them, and the impending launch of the Apple Arcade game subscription business at just $4.99 a month is a pretty big clue that the two companies have real competition between them.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.