Facebook’s $16 billion acquisition of WhatsApp, the mobile messaging service, certainly said a lot about how much the social network needs to catch up in mobile. But it also pointed to a big hole in the West’s strategy to capture mobile gamers and its vulnerability to faster changes happening in the Asian games market.
Facebook had previously been trying to tackle the fast-growing messaging market with Facebook Messenger. But it had very low penetration in places in Asia. The WhatsApp deal won’t help Facebook much with Asian market share, but it might very well stop the Asians — Line, Kakao Talk, and WeChat, from taking over in the rest of the world.
Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks.
Join now →
Sign in to your account.