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The DeanBeat: Tips on how to do your own PR for game-related stories

  • Posted byby Dean Takahashi
  • Updated
  • 9 min

Ever since the App Store opened in 2008, the number of indie games has exploded. That has given these a chance to soar to the top of the charts and get noticed alongside triple-A releases. But it has also created a beastly discovery problem, as indies now compete with a million others trying to get noticed.

Public relations and getting covered in the games media is a good solution. But it has to be done right. I’ve been receiving PR pitches from tech companies for 25 years and game companies for 18 years. So here are my suggestions for how to do it right. This is tailored to indies, but any company can use the tips. It starts out generically, and it then focuses on specific tips for pitching GamesBeat. And it also includes tips from our own veteran PR man, Bill Lessard.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.