We knew Sony was kind of nuts at E3 2018.
We knew Sony was kind of nuts at E3 2018.
Categories

The DeanBeat: The madness and sanity of Sony leaving E3

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Sony stunned the gaming world yesterday when it announced it will not attend the Electronic Entertainment Expo (E3) trade show in 2019. For the first time in 24 years, it won’t have a booth or a press event when the show opens in Los Angeles from June 11 to June 14.

That sounded so crazy that I didn’t believe it at first. It sort of freaks you out when one of the stalwarts of the industry decides that it’s going to stop doing what it’s been doing forever.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.