Nintendo’s chief executive Satoru Iwata dropped some tantalizing clues this week about the company’s plans to enter the market for smartphone games and, separately, create a new piece of dedicated game hardware, code-named NX.
Iwata still hasn’t called me to explain this and tell me I was right in 2008 when I warned Nintendo about the success of the iPhone and the disruptive effect it could have on the Nintendo handheld gaming business. But he was also right to be wary. Back then, smartphone games were a small market, and there was no way to set Nintendo’s games apart from the pack of free and 99-cent titles.
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