The DeanBeat: The best moments of E3 2016

The Electronic Entertainment Expo is over, and we’ll soon move on. But before we do, it’s worth remembering the best moments of the biggest U.S. game industry trade show, which drew 50,000 professionals and 20,000 fans to Los Angeles this week. I’d like to take a minute to point out the memorable moments of my 20th E3.

I love going to E3 because it represents the best opportunity to bear witness to a historic moment in the game industry. My first E3 was in Atlanta, when Intel’s Andy Grove went up on the stage in a “bunny suit” and danced. Then he predicted that the PC would disrupt the consoles. In 2004, Peter Moore revealed Halo 2’s release date by showing a tattoo on his bicep. And who can forget the time in 2013 when Sony’s Jack Tretton came out after Microsoft’s event and announced that the PlayStation 4 would cost $400, a full $100 less than Microsoft’s Xbox One?

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.