Peter Moore, chief competition officer at EA, at Gamelab 2016.
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The DeanBeat: The battle of the esports titans

Esports has is a phenomenon in the game business, and big companies are planting their stakes to demonstrate that they’re ready for a world of game spectators, stadiums of people watching championship finals, and team owners and pro players becoming rich and famous.

That was clear this week at the Gamelab conference in Barcelona this week as Electronic Arts’ Peter Moore and Activision Blizzard’s Mike Sepso described their competing strategies for esports. The companies are like two battleships turning into each other and preparing to fire their big guns.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.