The DeanBeat: My rank is 3,440,250 in Call of Duty: Black Ops III multiplayer

I had the rare pleasure of hitting the highest level in Call of Duty: Black Ops III multiplayer a week ago. This is the earliest I have ever hit level 55 in a Call of Duty game. That tells you that I like it, and that this Call of Duty multiplayer has turned out to be better than past games.

I dubbed Black Ops III the “best shooter of 2015.” Yes, you can call me a fan boy. But sales have borne this out. Black Ops III was the best-selling game of the year in the U.S., according to market researcher NPD Group. And Activision said the 12-year-old series has now sold more than 250 million copies worldwide. That has generated revenues that are well in excess of $10 billion. Activision says about 40 million of us play Call of Duty every month. This means that no game is better at retention and engagement — the buzzwords of the business.

Unlock premium content and VIP community perks with GB M A X!
Join now to enjoy our free and premium perks.

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.