Zack Lynch
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The DeanBeat: Neurogaming is a nascent market fueled by brain games and sensors

Zack Lynch

The NeuroGaming Conference and Expo drew more than 300 people to the YetiZen Innovation Lab this week in San Francisco. That’s a good turnout for a first-time conference, and it generated enough buzz to inflate a new investment bubble in games. There was plenty to get excited about with games that can really latch onto our nervous systems and brains. More than 50 companies showed up to share their efforts in the space. But it’s also clear that the nascent market is also in need of a reality check.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.