It feels like mobile gaming is changing so fast that we could use quarterly or maybe daily updates on the state of the industry. That’s why it was good to hang out at the Mobile Gaming USA event in San Francisco earlier this week, getting downloads from some of the industry’s top minds.
Some companies like Supercell, King, and GungHo Entertainment have figured out the market. But many others are desperately trying to keep up the with mobile gaming leaders. A million developers face the challenges of getting their games discovered and acquiring users at low costs to fuel the growth of their free-to-play games. Many are having a tough time, but they’re inspired by the outliers. And folks like Michael Ehrenberg, a former marketing manager at Apple, offered advice on how to nail a mobile game launch on the app store.
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