The Sandbox is a user-generated content world with NFT ownership.

The DeanBeat: How non-fungible tokens (NFTs) will change games

I was searching on Clubhouse again this week for the social zeitgeist about games. On the social audio app, I listened to a session panel on the future of art with rapper and investor M.C. Hammer as a speaker in the room. Gabe Leydon, the former CEO of Machine Zone, was also present. More than 1,000 people were listening. And they were talking about non-fungible tokens, or NFTs, which use blockchain technology to uniquely identify digital objects, so that you can verify authenticity and rarity.

Before your eyes glaze over, consider how the nascent technology of NFTs — which has benefited from the craze stirred by Elon Musk‘s endorsement (and his wife/musician Grimes), Bitcoin breaking $50,000, GameStop shareholders’ grassroots revolt against Wall Street, and NBA Top Shot (listen to this ESPN podcast about it) — could transform games in the same way that mobile did. We know about the hype stirred by Musk and others. Buyer beware.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.