The DeanBeat: Can a price cut stop the Nintendo Wii U from sinking?

The $50 price cut that Nintendo announced for the Wii U this week might boost sales, but the question is whether or not this will save its struggling game console.

The price cut was something that the industry and analysts were clamoring for, yet it comes just nine months after the tepid debut of the Wii U, which has motion sensors like its predecessor, the Wii, and a new tablet-like touchscreen controller that was meant to introduce the idea of asynchronous play, where one player was doing something different from others with standard controllers. But the initial line-up of Wii U games was weak, and Nintendo only recently began churning out its ambitious first-party titles such as Pikmin 3. The company promises a solid line up games this fall, as well as a new 2DS handheld.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.