The cost of failing at Freemium

This post is part of a new series called “Game On” brought to you by Akamai Technologies. As game publishers deal with increasingly more complex issues, this series looks at issues as diverse as managing worldwide launches, security, second screen integration and the changing business model of freemium games. Read the whole series here.

Free-to-play games have become the hot new model in monetization. Releasing a game for free with lots of optional micro-transactions to enhance the experience is the new standard for mobile games — and other platforms are slowly adopting the idea as well.