The branding game: It’s about savvy partnerships and communication, not ‘brand slaps’

It wasn’t long ago that mobile game companies could easily get a license to make branded games featuring movie or cartoon characters. But brand owners have become more sophisticated about who they partner with and what kind of game they are developing.

Four panelists at a session during GamesBeat 2015 in San Francisco spoke about how that trend requires game developers to be more strategic about how to present their game development plans.