Presented by Amplitude
Product leaders drive a company’s vision, set its roadmap for the future, build a foundation for success — and when they’re truly great, they transform businesses and disrupt entire industries. This year, Amplitude’s Product 50 is back to celebrate the most innovative people in product today, from around the globe and across industries. But only ten winners and 40 finalists can be called the Product 50.
Nominations open on December 4 and will be scored based on innovation, business impact, social impact and influence by a panel of industry judges. Judges are looking for product leaders who think and do things in new ways — developing novel products, pioneering unique processes or solutions or encouraging different thinking. They want nominees who have driven business growth, are committed to bringing diverse perspectives to their organization and are admired by their peers.
Nominations close on January 31, 2025, and the winners will be announced in Spring 2025, so submit a leader in your network (or even yourself!) soon.
The Product 50 nomination categories
The 10 nomination categories run the gamut of product and growth roles, from up-and-coming leaders to industry influencers, data wizards and top visionaries across industries:
- Most Admired Product Leader: This person is a leader who anyone in a product role aspires to be.
- Best Product Leader (Small Company): This person works at a company with 100 or fewer employees and has been instrumental to its product’s advancement.
- Best Product Leader (Midsize Company): This person works at a company with 100-1,000 employees and has shaped the success of its product development.
- Best Product Leader (Large Company): This person works at a company with 1,000+ employees and is laying a strong foundation for product growth.
- Most Promising Up-and-Comer: This person isn’t well-known yet, but they will surely be making headlines in the product world one day.
- Best Product Design Leader: This person is the brains behind a product known for its seamless, engaging and intuitive user experience.
- Best Growth Leader: This person supports customer acquisition, monetization and retention to drive product growth.
- Best Digital Transformation Product Leader: This person helped digitally transform their company by launching or enhancing its digital product(s).
- Best Product Industry Influencer: This person is a well-respected voice, educator, analyst, journalist or other influential figure in the product space, advancing the industry through shared knowledge.
- Best Data-Driven Product Leader: This person is an expert at using data to inform their product strategy.
You’ve got nomination questions, we’ve got answers
From product managers to heads of data, VPs of growth and industry analysts, the Product 50 honors the individuals leading the way in product innovation. Having “product” in a title isn’t a requirement — if someone impacts the how, why and what of digital experiences, they are doing product work.
And remember, there’s no cost to nominate an individual, and you can submit as many nominees as you’d like — even yourself. If your nominee fits multiple categories, submit them for up to three categories.
Great product leaders should get the spotlight any time they’re shaking up the industry, so feel free to submit past winners again. Product leaders from around the globe are eligible — just be sure to submit your nominations in English.
Meet the judges
Francois Ajenstat, chief product officer, Amplitude
Ajenstat has a deep belief in the transformative power of data to enable people and organizations to drive better outcomes. As CPO, he leads Amplitude’s product management, design and growth functions.
Sara Rossio, chief product officer, G2
The holder of five product patents, Rossio has spent over 20 years building and managing software solutions in various product leadership roles. Prior to joining G2, Rossio held leadership positions at NAVTEQ/Here, Gogo and PowerReviews.
Adrienne Tan, co-founder and CEO, Brainmates
Over the course of 20 years, Tan has built Brainmates into a trusted platform for advancing product leadership and team capabilities, co-founded Product Women to support women in the field, and is one of the driving forces behind the Leading The Product conference.
Carlos Gonzalez de Villaumbrosia, founder and CEO, Product School
Gonzalez de Villaumbrosia is a global leader in product management training, with a community of over two million product professionals. He’s the author of Amazon bestseller, The Product Book, and he hosts Proddys, the annual awards honoring the best software products, The Product Podcast and ProductCon conference series.
Timo Dechau, founder, Deepskydata
With nearly 20 years of experience in product and analytics, Dechau specializes in data architecture and analytics implementation. Currently, he shares his expertise through educational content, focusing on data tracking and product analytics design that connects marketing, product and revenue data to drive business impact.
For more info, and to submit nominations, head to the Amplitude Product 50 page.
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