How Thatgamecompany uses data to build long-term relationships with players

How Games Make Money is back with another episode. This time, Thatgamecompany director of online experience Tim Nixon joins host Jeff Grubb to talk about designing Sky, which is the studio’s followup to Journey and Flower. Unlike those previous hits, Sky is a live-service game designed to last for months and years. It has already had six seasons of content, and Nixon explains how Thatgamecompany uses behavioral data to understand and build relationships with players based on respect. Listen, won’t you:

[iframe src=”https://anchor.fm/how-games-make-money/embed/episodes/How-Thatgamecompany-uses-data-to-build-a-loving-relationship-with-players-eh0o29″ height=”102px” width=”400px” frameborder=”0″ scrolling=”no”]