That Kate Upton TV ad for Game of War targets manly man shows for men

You don’t hire a swimsuit model as a spokesperson and then run a modest ad campaign. And Machine Zone’s Game of War television ads starring Kate Upton are definitely not modest.

The developer has already aired the TV ad starring the Sports Illustrated cover model more than 200 times since it debuted during Thursday Night Football on the NFL Network last week. And Machine Zone has already spent more than $4.5 million of its $40 million budget to promote its mobile strategy game, according to data provided to GamesBeat by iSpot.tv, which tracks TV commercials live as they happen. Unsurprisingly, Machine Zone is aiming this ad at networks and television shows that have significant male audiences. This should help Game of War, the No. 3 highest-grossing iOS app, continue getting a piece of the $21 billion mobile industry