Check out Call of Duty: Advanced Warfare’s live-action trailer from ‘Friday Night Lights’ creator

Call of Duty: Advanced Warfare debuts next week, and that means it’s time for publisher Activision’s marketing team to take over your television.

For the year’s installment of the annual military-shooter franchise, the company turned to Battleship and Lone Survivor director to make their live-action commercial. Berg, who is also responsible for the Friday Night Lights film and TV drama, re-teamed with Taylor Kitsch (who starred as Tim Riggins in football show) to re-create the action of Advanced Warfare in real life.