Tetris has won the Best Interactive or Digital Brand category at the 2026 Licensing International Excellence Awards, marking the brand’s second consecutive win in one of the licensing industry’s most prestigious competitions.
The ceremony took place just ahead of Licensing Expo, the industry’s largest global event dedicated to licensing and brand extension in Las Vegas. This year’s winners were selected from 223 finalists across 35 categories, drawn from more than 800 total submissions reviewed by a global judging panel comprising 300 judges from 20 countries.
The Excellence Awards honor professionals who made powerful connections with consumers and transformed intellectual property into compelling products, services, and experiences.
“Winning Best Interactive or Digital Brand two years in a row is a testament to the passion of our partners and team, and the enduring love fans around the world have for Tetris. We are incredibly proud to be recognized by Licensing International alongside the best in the industry,” said Tetris president and CEO, Maya Rogers, in a press release.
The recognition follows a landmark year across digital entertainment, consumer products, and retail collaborations, including Tetris Time Warp on Netflix, Puyo Puyo Tetris 2S for Nintendo Switch 2, Tetris Tumble XL, and the Tetris Rubik’s Cube.
The Tent and Table × Tetris Inflatable Collection further expanded the brand into large-scale physical play through a first-of-its-kind commercial obstacle course experience featuring climb slides, oversized Tetrimino-inspired structures, interactive game walls, and challenge courses spanning 70 feet, currently on display at Licensing Expo 2026.
The brand also expanded into fashion and lifestyle through the 27-piece Tetris × LeSportsac accessories collection, transforming classic gameplay into wearable pop culture-inspired design.
In 2025, the Tetris brand continued expanding into large-scale cultural and experiential spaces through partnerships with Red Bull, La Poste Groupe, and Ecover. The six-month global Red Bull Tetris: From Phone to Drone campaign generated more than 7 million games played across 60 countries and featured limited-edition cans, a playable Red Bulletin cover, a Suspicious Antwerp streetwear collaboration, and custom Red Bull can handheld gaming devices.
The initiative culminated in a spectacular World Final at the Dubai Frame featuring the largest game of Tetris ever played with more than 2,000 drones. Separately, the Red Bull Tetris World Final was recognized for transforming the Dubai Frame into the world’s largest playable Tetris game through synchronized drones, live orchestration, elite competition, and large-scale visual storytelling.
The company also highlighted the real-world impact of Tetris-inspired logic through its partnership with La Poste Groupe, which helped reduce more than 15,000 tons of CO₂ emissions annually. Community-driven moments, including the Classic Tetris World Championship and the Tribeca Film Festival premiere of Legendary Entertainment’s Blue Scuti: Tetris Crasher, further reinforced the franchise’s enduring influence.