Top left to right: Amir Manji, Makoto Taguchi, Henry Oh, Christopher Farm
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Tenjin raises $2.5 million to figure out the ROI for mobile marketing campaigns

Mobile marketing tech startup Tenjin has raised $2.5 million from China’s NetEase Capital.

The San Francisco company combines analytics, attribution, and ad network data aggregation into a single dashboard for its customers, which include mobile app and game makers. It takes feeds from different providers and pulls them all together in order to simplify mobile marketing, said Christopher Farm, cofounder and CEO at Tenjin.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.