Tencent looks to the West for innovation in untapped genres coming to China

SAN FRANCISCO — The largest game company in the world is looking for the next big thing to bring to the lucrative Chinese market, and it’s looking for it in the West.

As a China-based company, Tencent has unique insight into a market that Western developers are largely struggling to understand. During a talk at GamesBeat 2014, Tencent vice president of business development Dan Brody shared insights into what the industry juggernaut is looking for in partners — and how it views the Chinese audience.