Temple Run chases after Angry Birds' retail success with stories and activity books

Sit down. Let me explain one of the wonders of nature to you. You see, when an audience loves a mobile game very much, the two hug each other very hard. And eventually, months later, a transmedia merchandising campaign is born.

That’s what is happening with Temple Run. Developer Imangi Studios is entering an agreement with Egmont Publishing that will see the release of a Temple Run fiction series and activity books aimed at children. The endless-runner game for iOS and Android has an Indiana Jones style about it, and that could translate well to novelization.