Marathon City: Sprint to Win is an exercise game.
Marathon City: Sprint to Win is an exercise game.
Categories

Tata Consultancy Services makes a New York City Marathon game

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Tata Consultancy Services has built a running game to go with the New York City Marathon.

Tata, a big India-based technology services firm, is a sponsor of the 26-mile race in New York, which takes place on November 4. In the kiosk-based Marathon City game, spectators will be able to get exercise by running on specially designed controller mats.

Unlock premium content and VIP community perks with GB M A X!
Join now to enjoy our free and premium membership perks.
Join Now
Already a member? Sign in
Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.