TapSense on making money with mobile ads in games.
Categories

TapSense unveils an e-book with 5 tips for monetizing mobile games with ads

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Mobile ad exchange TapSense is unveiling an ebook today that helps game makers monetize their titles with advertising. The 22-page ebook is aimed at demystifying the process of making money from games, and it includes five tips that every game company should know.

Mobile ads have become more important part of the business of making games thanks to growing audiences. Only about 2 percent of players make in-app purchases in free-to-play games, where users can play for free and pay real money for virtual goods. Advertising is the way to monetize the remaining 98 percent, according to Ash Kumar, chief executive of TapSense

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.