Tapping the potential of instant gaming platforms

Breaking away from legacy distribution models that focus on pulling potential players towards them through marketing, video games are starting to push directly to where global audiences are. In doing so, they make their games available to vast numbers of users through nothing more than a couple of quick taps, dramatically increasing their potential playerbases and creating additional revenue streams.

This is the rise of the instant gaming model. It’s not entirely new — loads of us will remember sneakily playing browser-based games on the high school computers. Helicopter, one of my personal faves, has to be the most-cloned game on the internet (and quite possibly the inspiration for Flappy Bird). But, more recently, major social media platforms have taken significant steps into instant gaming, adding immense value for their users and creating an unprecedented opportunity for game developers.