U.S. mobile gaming parents are pretty engaged with games.
U.S. mobile gaming parents are pretty engaged with games.
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Tapjoy: U.S. mobile gaming parents are an engaged target for advertisers

  • Posted byby Dean Takahashi
  • Updated
  • 5 min

Today’s game-playing parents are heavily engaged with mobile games regardless of pandemic conditions, and they did more mobile shopping during the pandemic and plan to continue doing that, Tapjoy said.

One of the key findings is that among this group of mobile gaming parents in the U.S., it’s going to be hard to take away their smartphones and stop them from playing games. Tapjoy provides special ads know as offers to people so they can get things in mobile games. If you sign up for a Netflix subscription, you can get something free in a game. About 90% of those parents surveyed — those who come to Tapjoy’s offerwall — say they play games.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.