Tapjoy says rewarded ads bump mobile app retention by 4X.
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Tapjoy says rewarded ads improve mobile app loyalty by 4X

Tapjoy said a new study shows that rewarded advertising helps app developers keep users engaged longer.

The study for mobile advertisers and app developers showed rewarded advertisements can help boost app retention by about four times. The study also found that among ad formats studied for mobile apps, rewarded video ads are the most effective for increasing retention, or how often a user returns to the app.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.