Tangelo Games is targeting social casino games at Spanish-speaking players

We wrote about Vicenç Martí back in 2012 when he won the Who’s Got Game competition at our GamesBeat 2012 conference. He was running Akamon, a company that made social casino games for Latin America and Southern Europe. He sold his company two years ago and then merged it with an Israeli social casino game maker.

Now, Martí serves as the head of Tangelo Games, which targets the Spanish-speaking audience for social casino games. It’s a relatively small niche, with just more than a million monthly players at the moment. Social casino games have become a $4 billion industry, though the market is maturing, and growth isn’t as high as it used to be, according to analyst firm Eilers & Krejcik. That has prompted consolidation, and the sector had more than $4 billion in mergers and acquisitions in 2017 alone, Eilers & Krejcik said.