Jumo brings toy to life with a toy-game hybrid.
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Tamagotchi designer strikes again with Jumo’s Infinite Arms toy-game hybrid

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

With the help of the designer of Tamagotchi and Transformers toys, Jumo is trying to breathe new life into the “toys-to-life” category that combines physical toys with digital games with a new title dubbed Infinite Arms. The characters in this brand-new entertainment property are giant robots with all sorts of weapons that can be attached to them, much like the Transformers characters.

The product is aimed at kids who are increasingly choosing mobile games over toys as early as age seven, compared to age 12 a decade ago.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.