Talking Tom maker Outfit7 spins out Bee7 to improve Android game discovery

Outfit7 has generated more than 2 billion downloads of its goofy apps like Talking Tom, which lets you talk with a funny voice. Now it is taking what it has learned about app discovery and offering a new service, dubbed Bee7, to help other game developers.

Bee7’s mission is to help other Android game developers cross-promote their free-to-play Android titles and improve app discovery, which is a huge problem with app stores that have more than a million selections. But Bee7 is also focusing on helping developers retain users and make them more loyal by motivating them to return to the original app. Roughly 98 percent of Android games are free-to-play titles.