Publisher Take-Two is rolling around in stacks of Grand Theft Auto and NBA 2K15 cash, according to its fiscal third-quarter results, but it’s also building up a business for the future with its mobile and free-to-play offerings.
The company reported that WWE SuperCard, a simple strategy game for smartphones and tablets, has surpassed 6 million downloads since its August release. NBA 2K Online, a free-to-play version of the basketball game specifically for China, has almost 24 million registered players. The mobile gaming market is worth around $25 billion, and China has an $18.5 billion game sector that continues to grow year after year.
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