Megan Fox in Plarium's Stormfall: Rise of Balur
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Take that, Kate Upton, as Megan Fox becomes the face of Plarium’s Stormfall

Supermodel Kate Upton’s Super Bowl commercial made Machine Zone’s Game of War: Fire Age into one of the best-known mobile games. And now Israel’s Plarium is using the same playbook by making actress Megan Fox into a main character for its mobile social game Stormfall: Rise of Balur.

Plarium was founded in 2009 and it made a big splash on Facebook with titles such as Stormfall: Age of War, launched in 2012. It now has more than 250 million registered users across the web and mobile, and Stormfall: Rise of Balur has more than 7.5 million registered users. Fox, who has starred in films such as Teenage Mutant Ninja Turtles and Transformers, will lend her star power to portraying the character Amelia Delthanis, captain of the High Council Guard in the game. She’ll be a mentor to the player in the game, and may star in live-action commercials as well.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.