Zynga shareholders to raise $400M in secondary offering
Zynga, the largest maker of social games on Facebook, has filed papers to raise $400 million in a secondary public offering. The money will...
Zynga considering secondary offering of shares to avoid post lock-up selloff
Zynga is reportedly considering a secondary offering of shares on the stock market, following its $1 billion initial public offering in December, according to...
Zynga’s Dyer invites developers to be publishing partners
Rob Dyer is having his coming out party today. He joined social gaming giant Zynga in October as head of partner publishing, and now...
Konami and others will make games for Zynga.com
Zynga announced today that three major game companies have joined its new platform for publishing games on Zynga.com and Facebook. The new third-party partners...
Zynga reaches beyond Facebook with Zynga.com
Zynga.com just went live. Announced last week, the web site is a new destination for Zynga’s gamers, who have been largely confined to playing...
6L teams up with 16 mobile game developers and plans big marketing spend per title
6L, the social game company formerly known as 6waves Lolapps,is shifting its weight toward mobile games. The company has signed up 16 new independent...
John Schappert explains Zygna’s strategy for moving beyond Facebook (interview)
John Schappert is the chief operating officer at Zynga. Today, the company is releasing one of his team’s big projects, formerly code-named Project Z,...
Zynga launches Zynga.com, to expand beyond Facebook in a big way
In a gigantic strategic step, Zynga announced today that it is launching a new Zynga.com destination website where users can play its social games...
Snack your way to FarmVille success, as Zynga teams up with Frito-Lay
For better or worse, snacking and gaming seem to be inexorably linked. Now social gaming giant Zynga is building on this relationship, by teaming...
The Facebook gaming boom is fizzling out, analyst firm says
Facebook's gaming boom has come to an end, according to a report from IHS Screen Digest Media Research. The subject is open to debate and players such as Facebook and Zynga will no doubt dispute this. But IHS Screen Digest has put together an argument that will likely get a lot of attention, as games such as those made by Zynga have driven the growth of the social network...