Zynga and People buddy up on Crosswords With Friends
Social mobile game publisher Zynga has teamed up with Time Inc.’s entertainment publication People to launch Crosswords With Friends. It’s another addition to Zynga’s With...
Zynga launches Words With Friends for Instant Games on Facebook Messenger
Zynga is starting to bet big on Instant Games, the instantly playable games on Facebook Messenger and iMessage. And today, the company is launching...
Zynga’s GIFs Against Friends is a big social GIF contest
Social networking is a competition of sorts with your friends. In recognition of that, Zynga is launching a new mobile party game called GIFs...
Zynga adds Boggle to its With Friends lineup
Zynga is always on the hunt for the next Words With Friends, the Scrabble-like game that has been downloaded more than 200 million times. So the...
Dhruva’s Rajesh Rao is still bullish on India’s game market — after two decades
Rajesh Rao is one of the founding fathers of India’s game industry. He started Dhruva Interactive in Bangalore almost 20 years ago. Dhruva was...
Engaging ad experiences on mobile are the new gold standard for marketers
Television has been long held as the gold standard in the world of advertising, and marketers are comfortable using their tried and true gross...
Data-driven versus intuition-driven game design
When it comes to game design, we’ll find out one of these days if artificial intelligence can beat a human being at creativity. But...
Zynga credits focus on legacy hits Words With Friends and Zynga Poker for positive Q4 earnings
Thanks to some of its legacy games, Zynga had a good financial fourth quarter for 2016. The mobile and social game publisher reported GAAP...
Why Kixeye took its time making War Commander: Rogue Assault
Lou Castle has made more than 150 games in his 34-year career as a game developer. But he had a challenge on his hands...
Zynga’s Dawn of Titans falters on a greedy monetization scheme
The horizon can be sometimes be dark, but the dawn may not be worth the wait. Dawn of Titan is the most recent free-to-play game...