Twitch finally lets you upload videos
You no longer have to broadcast to post content on Twitch. The popular livestreaming-video site, a subsidiary of Amazon, revealed during a stage presentation at its...
Not just a YouTube sensation: PewDiePie’s game tops iOS App Store in 29 countries
PewDiePie is a host onto himself. As long as he can hold up a brofist, he’s a threat to take over any market he...
How one mobile gaming company won the hearts of 2.35 million daily players (VB Live)
Brand affection. It’s arguably the most meaningful measure of all — and the trickiest to win. In this live mobile gaming roundtable from GamesBeat,...
Brand affection: How to get gamers to love your games and love your brand (VB Live)
Game publishers need to think beyond transactions and downloads in order to generate emotional connections with their brands — and keep players hungering for more from...
Microsoft buys game livestreaming startup Beam to integrate with Xbox
Microsoft wants to add something extra to video livestreaming on the Xbox One, and today’s move will enable this to happen. The company revealed...
YouTube: Pokémon Go is ‘a unique video game phenomenon like no other’
If you haven’t heard of Pokémon Go by now, you’re probably living under a rock and I’m impressed with your ability to get online...
PewDiePie denies wrongdoing in Warner Bros.-YouTube game scandal
As the internet changes the way influential people speak to their audiences, the Federal Trade Commission in the United States is slowly enforcing its...
The smart way to approach mobile game influencers
GamesBeat recently held two “road show” events on mobile gaming influencers in New York and Seattle (see part one here). At each event, we discussed...
How mobile studios can use game influencers to overcome overcrowded app stores
GamesBeat recently held two “road show” events on mobile gaming influencers in New York and Seattle. At each event, we discussed the rise of influencers and...
Why mobile game developers should take influencer marketing seriously
The mobile game market is saturated, and user acquisition costs are out of reach for many small developers. But a new avenue of marketing...