YouTube Archives - Page 10 of 20

Brand affection: How to get gamers to love your games and love your brand (VB Live)

Posted byby GamesBeat
September 7, 2016
2 min

Game publishers need to think beyond transactions and downloads in order to generate emotional connections with their brands — and keep players hungering for more from...

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2 min

Microsoft buys game livestreaming startup Beam to integrate with Xbox

Posted byby Jeff Grubb
August 11, 2016
2 min

Microsoft wants to add something extra to video livestreaming on the Xbox One, and today’s move will enable this to happen. The company revealed...

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2 min

YouTube: Pokémon Go is ‘a unique video game phenomenon like no other’

Posted byby GamesBeat
July 22, 2016
2 min

If you haven’t heard of Pokémon Go by now, you’re probably living under a rock and I’m impressed with your ability to get online...

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2 min

PewDiePie denies wrongdoing in Warner Bros.-YouTube game scandal

Posted byby Jeff Grubb
July 13, 2016
3 min

As the internet changes the way influential people speak to their audiences, the Federal Trade Commission in the United States is slowly enforcing its...

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3 min

The smart way to approach mobile game influencers

Posted byby Dean Takahashi
July 3, 2016
23 min

GamesBeat recently held two “road show” events on mobile gaming influencers in New York and Seattle (see part one here). At each event, we discussed...

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23 min

How mobile studios can use game influencers to overcome overcrowded app stores

Posted byby Dean Takahashi
June 29, 2016
29 min

GamesBeat recently held two “road show” events on mobile gaming influencers in New York and Seattle. At each event, we discussed the rise of influencers and...

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29 min

Why mobile game developers should take influencer marketing seriously

Posted byby Dean Takahashi
June 23, 2016
2 min

The mobile game market is saturated, and user acquisition costs are out of reach for many small developers. But a new avenue of marketing...

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2 min

YouTube Gaming brings out the influencers for E3

Posted byby Dean Takahashi
June 16, 2016
6 min

On YouTube, six of the top 10 broadcasters are game broadcasters. And YouTube Gaming was out in full force this week to cover the...

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6 min

YouTube Gaming teams up with host Geoff Keighley for E3

Posted byby Dean Takahashi
May 24, 2016
2 min

YouTube Gaming is going all-in at the Electronic Entertainment Expo (E3), the big game trade show in Los Angeles starting June 12. Last year, YouTube...

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2 min

Battlefield 1 beats Call of Duty: Infinite Warfare in social video battle

Posted byby Dean Takahashi
May 10, 2016
4 min

Electronic Arts said that its social media reactions broke records with its revelation of the Battlefield 1 video game last Friday. And the reaction...

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4 min