Opt-in advertisements are proving to be popular in virtual reality
In virtual reality apps, opt-in video ads work much better than pre-roll ads, according to a report by VR ad network Immersv. Emeryville-based Immersv...
Mobile marketers are turning to video ads to acquire new users (exclusive)
About 43 percent of respondents say they are most excited about using video ads in the future.
Study reveals that video ads can pump up revenues without hurting in-app purchases
Interstitial video ads show increases in ad revenue without hurting retention or IAP.
300M downloads and $600M in revenue say Google is the ‘loser’s choice’ in mobile games monetization
Smart game developers are choosing startup ad companies like Vungle and AdColony when monetizing their mobile games. They are most certainly not picking Google.
Chartboost launches video and in-game ads to boost mobile game monetization
Chartboost will make it easier for developers to drum up installs for games via video ads and in-game ads.
AdColony sees huge growth for video ads in mobile apps, with 1 billion views to date
The company has been setting revenue records for six quarters in a row.
Intergi launches Playwire to help anyone make money from video ads
Video game ad network Intergi Entertainment is launching its Playwire video publishing platform today to make it easy for any web site to make...