iOS user acquisition costs soar in March, while Android costs dip
Mobile user acquisition costs on iOS rose 46 percent in March from the previous month, according to mobile marketing firm Fiksu DSP. But those same...
Android app user acquisition costs dipped 43% in February
Mobile user acquisition costs on Android took a 43 percent dip in February, according a report from mobile marketing firm Fiksu DSP. Specifically, costs...
User acquisition costs drop in December — a pleasant surprise for iOS and Android publishers
The cost of acquiring a new mobile game or app users fell in November and December, according to mobile marketing firm Fiksu DSP. The...
User acquisition costs hit all-time highs in December
The costs of acquiring new users for mobile apps reached an all-time high in December as well-heeled companies scrambled for mobile market share over...
User acquisition costs go up, up, and away in August
User acquisition costs are on the rise again — as we recently predicted — this time cracking a significant milestone in the month of...
App downloads soared in December — but so did marketing costs
While marketing costs went up in December, the cost of advertising games actually fell.