The Walt Disney Company Archives

Video games are risky, expensive, and a really good business

Posted byby Jeff Grubb
October 8, 2021
2 min

Making video games is an exercise in cognitive dissonance. It is a hit-driven business where you can never know how consumers will respond. And...

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2 min

Lucasfilm Games is entering into a new era of 'Star Wars' games with Ubisoft.

Ubisoft is making the Star Wars game that EA couldn’t

Posted byby Jeff Grubb
January 13, 2021
2 min

Ubisoft is making an open-world Star Wars game. Lucasfilm Limited and Ubisoft made the announcement this morning, and you can read all of the...

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2 min

No, it's not a reference to Lando's Rosey Rupee Land.

‘Solo’ references one of the worst Star Wars games ever made

Posted byby Jeff Grubb
May 25, 2018
2 min

Solo: A Star Wars Story is in theaters today. It tells the exciting adventure of how notorious scoundrel Han Solo taught his Wookiee friend, Chewbacca,...

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2 min

Star Wars: Battlefront II microtransactions return, and they’re cosmetic only

Posted byby Jeff Grubb
March 16, 2018
2 min

Electronic Arts doesn’t want to stop using loot boxes, but it also doesn’t like when you yell. Caught between a desire to make money...

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2 min

Belgium pushes to ban loot boxes in Europe

Posted byby Jeff Grubb
November 22, 2017
2 min

Belgium’s Gaming Commission is still determining whether loot boxes in gaming are gambling, but the country’s minister of justice Koen Geens is already saying...

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2 min

Star Wars: Battlefront II almost had way more Overwatch-style hero skins

Posted byby Jeff Grubb
November 17, 2017
4 min

During the development of Star Wars: Battlefront II (read our review), developer DICE began work on a mode that played like Overwatch and featured a...

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4 min

Star Wars: Battlefront II microtransactions go offline until EA can ‘make changes’

Posted byby Jeff Grubb
November 17, 2017
2 min

Earlier today, Electronic Arts chief executive officer Andrew Wilson had a phone call with Walt Disney consumer products and interactive media chairman Jimmy Pitaro about...