Turns out kids are really good at convincing their parents to buy them stuff. “Interactive Gaming Toys,” a new report from industry-tracking company The NPD group, found that parents spent an average of $131 on toys-to-life games over the last six months.
Activision Publishing has generated more than $2 billion in revenue from its Skylanders franchise, and it wants to keep that going. So today it is unveiling two expansion packs with new features that will enhance the experience of the toy-game hybrid franchise for kids.
The figurine-based adventures for younger gamers command billions in the market, and released within a month of each other. Two figures enter! One figure leave!