Why genre matters for mobile game monetization (VB Live)
Presented by Facebook Audience Network No matter your game genre, if your goal is to maximize the revenue impact of ad monetization — without...
Q&A with Ludia: How top developers are balancing IAP+IAA
This article is part of a Gaming Insights series paid for by Facebook. Once relying solely on in-app purchase (IAP) revenue, Ludia, one of...
Hardcore and midcore mobile gamers like rewarded video — if done right
This article is part of a Gaming Insights series paid for by Facebook. Players continue to spend more time in hardcore and midcore mobile...
Ad format success factors for casual and hypercasual games
This article is part of a Gaming Insights series paid for by Facebook. Fun-to-play, simple to understand, and easily interruptible, it’s no surprise that...