Can anyone beat PlayStation’s TV ad impressions?
It’s becoming a familiar sight: PlayStation at the top of the most-seen gaming industry ad ranking for the fourth month in a row. But...
PlayStation dominated gaming industry TV spend in December
PlayStation continued its trend of spending big through the month of December, accounting for almost half of all gaming industry advertising on TV. Xbox...
PlayStation leads game industry TV ad impressions three months in a row
Sony’s PlayStation once again took first place for the most-seen gaming industry commercials, its third time in a row. Meanwhile, Nintendo edged up a...
E3 is fine, claims the group that runs E3
This is fine: That’s the tone of a press release out of the Entertainment Software Association today. The organization, which operates the Electronic Entertainment...
PlayStation rides roughshod over other gaming brands for October TV ad spend
PlayStation has been spending big on marketing, and yet for October, it upped its TV advertising budget for October, spending an estimated $28 million....
PlayStation reclaims top spot for gaming industry ad spend on TV
Sony’s PlayStation 4 is back on the top, as EA Sports and Xbox muscle in while Nintendo drops. As kids went back to school,...
PlayStation lifetime hardware sales top 525.3 million, PS4 Pro limited edition coming
Sony Interactive Entertainment (SIE) said it has sold more than 525.3 million PlayStation hardware devices since 1994, and to celebrate it is launching the...
Google hires Sony’s PlayStation VR guru and Magic Lab head Richard Marks (updated)
Google has hired Richard Marks, a former senior research engineer who helped create Sony’s PlayStation VR virtual reality headset and its PlayStation Move controllers,...
PlayStation reclaims the crown for gaming industry spend on TV
The console brand accounts for one-third of the total advertising outlay in June. GamesBeat has partnered with iSpot.tv, the real-time TV ad measurement company...
The story behind Nintendo’s betrayal of Sony — and how it created its fiercest rival
The following is an excerpt from Replay: The History of Video Games by Tristan Donovan. It should have been a coup. On May 28,...