NFL sacks all comers as video games’ best source of ad impressions
Gaming industry TV ads generated over 1.54 billion impressions from September 16 to October 15, nearly identical to the amount in the previous 30-day...
September is 2020’s biggest month so far for game industry TV ad spend
The TV advertising spree for gaming brands continued in September with a 76.35% increase in estimated spend, up to $39.5 million from August’s $22.4...
PlayStation just made a big TV commercial push for Ghost of Tsushima
Gaming industry TV ad spend saw a 5.39% decrease in July, dipping down to an estimated $17.8 million from June’s $18.7 million. Although 11...
Paper Mario: The Origami King can’t dethrone The Last of Us: Part II when it comes to TV ads
From mid-June to mid-July, the gaming industry — largely propelled by PlayStation — had a modest 5.05% increase in TV ad impressions and a...
PlayStation’s The Last of Us Part II campaign boosts game TV ad spending in June
Gaming industry TV ad spend jumped up to an estimated $18.7 million in June, an 81% increase from May’s $10.3 million, with PlayStation serving...
PlayStation pulls ads from Facebook and Instagram for boycott
Facebook and Instagram users won’t see any official PlayStation content in their feeds this July. Sony Interactive Entertainment (SIE) revealed it is halting all...
Game industry TV advertising keeps sliding down
Although estimated TV ad spend slightly increased from the previous 30-day period, the gaming industry saw a 22.26% decline in total ad impressions from...
Nintendo and PlayStation lead as TV ad spend dips in April — even during pandemic
The gaming industry’s TV advertising spend saw an overall decrease in April compared to March, to an estimated $16.3 million from $17.3 million. Nintendo,...
Game industry doubles down on U.S. TV ads during pandemic
TV ad impressions nearly doubled for gaming brands from March 16 through April 15 compared to the previous 30-day period, suggesting that even as...
PlayStation gets new global operations boss
Sony Interactive Entertainment is continuing its shift from regional divisions to a unified worldwide operation. Now, the PlayStation company is bringing in Veronica Rogers...