TV ad impressions drop nearly 27% for gaming brands
Gaming brands overall reduced their TV marketing from mid-April to mid-May with a 26.67% decrease in total ad impressions vs. the previous 30-day period....
U.S. console-hardware spending hits mammoth $420 million in April
You’ve heard the reports that more people turned to video games for entertainment and socialization in April. But now, industry-tracking firm The NPD Group...
Not E3: When to expect Sony’s and Microsoft’s next big summer events
I’ve worked from home for years. Now, the whole world is learning something that I’ve known for a while. When your office is your...
Paper Mario: The Origami King revealed with July launch date
Nintendo has a surprise for Mario fans. The publisher is working on a new Paper Mario game, and it’s launching soon for Nintendo Switch....
Nintendo and PlayStation lead as TV ad spend dips in April — even during pandemic
The gaming industry’s TV advertising spend saw an overall decrease in April compared to March, to an estimated $16.3 million from $17.3 million. Nintendo,...
Nintendo Switch sales hit 55.7 million as company grows annual revenues 9% to $12.31 billion
Nintendo reported that its full-year sales for the fiscal year ended March 31 were $12.31 billion, up 9% from $11.30 billion a year earlier....
Animal Crossing: New Horizons has sold over 13.41 million copies
As part of its financial results today, Nintendo revealed that Animal Crossing: New Horizons sold over 13.41 million copies in its first six weeks. New...
Sensor Tower — Animal Crossing: Pocket Camp gets a boost thanks to New Horizons
Everyone is talking about Animal Crossing these days, but it’s important to note which Animal Crossing they’re talking about. New Horizons has become a...
No Nintendo Direct planned for June due to work-from-home hurdles
Nintendo is telling partner developers it’s not going to hold one of its Nintendo Direct video events in June. The publisher has had a...
Video gaming history is ready for the spotlight
Gaming has long been the new kid on the block when it comes to media. Video games have been around for much less time...