PlayStation is the Energizer Bunny of the game industry TV ads
From Oct. 16 through Nov. 15, gaming brands generated 1.49 billion TV ad impressions, a slight decline from the previous 30-day period’s 1.54 billion....
Nintendo Switch is on a blazing sales pace for 2020 in the U.S.
Nintendo Switch was the best-selling console in the United States for the 23rd month in a row, according to industry-tracking firm The NPD Group....
October 2020 NPD: Nintendo and FIFA power gaming’s growth
Gaming fans in the United States didn’t shy away from spending on their hobby in the month before the launch of next-gen consoles. Instead,...
Nintendo reminds everyone that Switch is in its sales prime
Microsoft and Sony launched next-generation consoles this week, and Nintendo doesn’t seem to mind. The company announced today that it sold 735,000 Switch consoles in...
Game industry TV ad spend drops nearly 30% from September to October
Gaming brands spent an estimated $28.1 million on TV advertising in October — a 28.73% decrease from September’s outlay of $39.5 million and a...
The DeanBeat: The consoles have a tall order in bringing joy to the world
I used to sit with a laptop or iPhone beside me when I played a game on my consoles. That was because I could...
Nintendo got a big pandemic push for games and Switch sales
Nintendo‘s Switch hybrid game console has been on fire during the pandemic, as Nintendo detailed in a report on sales for the six months...
Niko Partners: Nintendo Switch gaining ground in China as console demand grows
The Nintendo Switch is expected to overtake sales of Sony’s market-leading PlayStation 4 in China, according to a report from market researcher Niko Partners....
Pikmin 3 Deluxe review – An underrated and overlooked gem
Pikmin 3 Deluxe is better than ever on the Nintendo Switch. This is a game that I already reviewed and enjoyed on Wii U...
Hitman 3 and Control are coming to Switch, thanks to the cloud
Nintendo dropped a new Direct Mini: Partner Showcase today, and it showed how cloud gaming can help graphically intense third-party games run on the...