Sephiroth joins Super Smash Bros. Ultimate
Nintendo announced Super Smash Bros. Ultimate‘s next fighter during The Game Awards today. It’s Sephiroth from Final Fantasy VII. He’ll be available later this...
Black Friday gift guide for Nintendo fans
Nintendo is the most beloved brand in gaming. The likes of Mario and Link have attracted fans of all ages, for decades now. Some...
PlayStation is the Energizer Bunny of the game industry TV ads
From Oct. 16 through Nov. 15, gaming brands generated 1.49 billion TV ad impressions, a slight decline from the previous 30-day period’s 1.54 billion....
Nintendo Switch is on a blazing sales pace for 2020 in the U.S.
Nintendo Switch was the best-selling console in the United States for the 23rd month in a row, according to industry-tracking firm The NPD Group....
October 2020 NPD: Nintendo and FIFA power gaming’s growth
Gaming fans in the United States didn’t shy away from spending on their hobby in the month before the launch of next-gen consoles. Instead,...
Nintendo reminds everyone that Switch is in its sales prime
Microsoft and Sony launched next-generation consoles this week, and Nintendo doesn’t seem to mind. The company announced today that it sold 735,000 Switch consoles in...
Game industry TV ad spend drops nearly 30% from September to October
Gaming brands spent an estimated $28.1 million on TV advertising in October — a 28.73% decrease from September’s outlay of $39.5 million and a...
The DeanBeat: The consoles have a tall order in bringing joy to the world
I used to sit with a laptop or iPhone beside me when I played a game on my consoles. That was because I could...
Nintendo got a big pandemic push for games and Switch sales
Nintendo‘s Switch hybrid game console has been on fire during the pandemic, as Nintendo detailed in a report on sales for the six months...
Niko Partners: Nintendo Switch gaining ground in China as console demand grows
The Nintendo Switch is expected to overtake sales of Sony’s market-leading PlayStation 4 in China, according to a report from market researcher Niko Partners....