Online and digital is a booming business for Rockstar and 2K’s parent publisher. Take-Two Interactive generated (GAAP) revenues of $311.6 million in its fiscal...
NBA 2K16 may be getting a $250,000 esports competition, but publisher Take-Two Interactive admits this is more about marketing than making any money from pro...
The publisher announced today that its starting a competition, called Road to the Finals, for its basketball simulator NBA 2K16 that will give away $250,000. This represents another major company actively trying to attract competitive gamers (and the millions of viewers that love to watch them).